from 2014 to 2016, and has also produced the International Jet Sports Boating Association (IJSBA) World Finals, the world's largest PWC event, for 20 years. He co-owned Desert Storm with Jim Nichols Sr. Russell is also the new owner/organizer of the Lake Havasu Boat Show, which is typically mounted the week prior to the poker run. Credited with the production of over 100 events of his own, he has contracted to more than 400 events of others during the past three decades in Lake Havasu City. Russell owns DSM Events LLC of Lake Havasu City-the largest event production and services firm in the tristate area.
